Omentoo Field Notes
Practical writing on product discovery, customer feedback, and roadmap discipline for indie B2B SaaS founders. No fluff.
The 30-Minute Monday Product Review Every Solo Founder Should Run
A concrete, repeatable ritual for solo founders to assess what's working, what's broken, and what to build next — without losing half the day to it.
Ship by Gut Feel vs. Data: How to Know Which One You Actually Need
Gut feel isn't the enemy of good product decisions — premature data-gathering is. Here's a practical framework for knowing when to trust your instincts and when to wait for signal.
Customer Feedback Synthesis Tools Compared (2026)
An honest look at Dovetail, Notably, Notion, and Omentoo for synthesizing customer feedback — who each tool actually serves, and where each one falls short.
P1–P5: A 5-priority system for indie SaaS roadmaps that actually works
Why 3 priority levels aren't enough, 10 are too many, and the practical framework solo founders can use to stop shipping by feeling.
How to actually read your churn survey responses without crying
A practical 5-step framework for extracting signal from churn surveys — counting, weighting, and turning excuses into honest reasons.
Your feature requests aren't a roadmap
Why a list of every customer ask isn't the same as knowing what to ship — and the 4 questions that close the gap.
How to Interview Your Churned Customers (Without Making It Weird)
A 5-step playbook for talking to customers who left, including the one question that surfaces the real reason they churned.
The 200-Feature-Request Problem (And How I Stopped Drowning In It)
A personal essay on letting a feature request doc balloon to 247 entries, why backlog tools didn't help, and the synthesis habit that finally made it useful again.
AI for Product Management: What Actually Works in 2026
A skeptical look at AI product management tools in 2026. Which ones are GPT wrappers, which ones are real agents, and what to actually adopt as an indie founder.
Intercom Feedback Analysis: A Solo Founder's Monthly Ritual
A concrete monthly workflow for turning Intercom conversations into product decisions — without drowning in tickets or burning a weekend.
Feature Prioritization for the Solo Founder: Why RICE Doesn't Work When You're the Whole Team
RICE, ICE, and MoSCoW were built for product teams with PMs and quarters. Here's a P1-P5 framework that fits how solo founders actually decide what to build next.
Sales Call Transcript Analysis for Solo Founders: A Batching Workflow
A practical workflow for solo founders to actually read and learn from Fathom or Granola sales call transcripts without losing a full day to it.
What to Ship Next in Your SaaS: A Framework for Solo Founders
A decision framework for choosing what to build next when you're a one-person SaaS. Four questions that beat any prioritization template.